Monthly Archive: May 2008

May 29

Jumping into the social conversation without drowning

You have seen the writing on the wall, and you know it is time to join the social media revolution.  It is easy to jump into the social media, however, it is an entirely different task to do so without drowning in the sea of social media.  Perform has written 12 Essential Tips for Success …

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Permanent link to this article: http://johndschultz.com/jumping-into-the-social-conversation-without-drowning/

May 28

67% of your customers prefer to communicate by email

Marketing Charts has an interesting recap of a recent Habeas study concerning consumer preference for email. It was interesting to note “67% of respondents prefer email as a communications channel over other online vehicles, and 65% say they believe that will remain the preference in five years.”  However, of great interest to me was the …

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Permanent link to this article: http://johndschultz.com/67-of-your-customers-prefer-to-communicate-by-email/

May 27

Marketers continuing to increase online advertising

MediaBuyerPlanner has the breakdown of the recent 2008 State of the Marketer report.  Highlights include: Online advertising spend is expected grow at a rapid rate, with 90 percent of marketers saying they will continue to increase their direct online advertising budgets – and 15 percent saying they will “radically” increase online ad spend. Moreover, some …

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Permanent link to this article: http://johndschultz.com/marketers-continuing-to-increase-online-advertising/

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