Comments on: An opt-in mailing list: better results in the long run http://johndschultz.com/an-opt-in-mailing-list-better-results-in-the-long-run/ auctioneer, runner, sports fan Sun, 27 Mar 2011 19:16:46 +0000 hourly 1 By: 67% of your customers prefer to communicate by email : John D Schultz http://johndschultz.com/an-opt-in-mailing-list-better-results-in-the-long-run/comment-page-1/#comment-886 67% of your customers prefer to communicate by email : John D Schultz Thu, 29 May 2008 02:26:12 +0000 http://johndschultz.com/?p=178#comment-886 [...] discussed in my previous post, use of an opt-in mailing list is a business [...] [...] discussed in my previous post, use of an opt-in mailing list is a business [...]

]]> By: Ryan George http://johndschultz.com/an-opt-in-mailing-list-better-results-in-the-long-run/comment-page-1/#comment-1899 Ryan George Fri, 23 May 2008 07:43:00 +0000 http://johndschultz.com/?p=178#comment-1899 No, you don't need all of that. They sell all those things in different parts of the country. But the concept is invaluable. You would probably not need geographic categories--and only need 5-8 categories. No, you don't need all of that. They sell all those things in different parts of the country. But the concept is invaluable. You would probably not need geographic categories–and only need 5-8 categories.

]]> By: John D Schultz http://johndschultz.com/an-opt-in-mailing-list-better-results-in-the-long-run/comment-page-1/#comment-1898 John D Schultz Fri, 23 May 2008 07:32:00 +0000 http://johndschultz.com/?p=178#comment-1898 I've thought about segmenting our lists down to specific lists. At the moment, we're mesh our real estate and auction clients under the premise that they're interested in our company. Although, using my comments above, further segmentation may be in order.Schrader has a ton of categories. I'm not sure I'd roll with so many categories. Sometimes simpler is better. I've thought about segmenting our lists down to specific lists. At the moment, we're mesh our real estate and auction clients under the premise that they're interested in our company. Although, using my comments above, further segmentation may be in order.Schrader has a ton of categories. I'm not sure I'd roll with so many categories. Sometimes simpler is better.

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