Auctions are not convenient
On the heals of declining revenues, eBay is beginning to refocus from online auctions to a "buy-it-now" platform. From the article, I gleaned some interesting tidbits that apply to our traditional auction business. But as the business of buying and selling over the Internet has matured, the thrill and novelty of ...
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June 4, 2008
Jumping into the social conversation without drowning
You have seen the writing on the wall, and you know it is time to join the social media revolution. It is easy to jump into the social media, however, it is an entirely different task to do so without drowning in the sea of social media. Perform has written ...
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May 29, 2008
67% of your customers prefer to communicate by email
Marketing Charts has an interesting recap of a recent Habeas study concerning consumer preference for email. It was interesting to note "67% of respondents prefer email as a communications channel over other online vehicles, and 65% say they believe that will remain the preference in five years." However, of great ...
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May 28, 2008
Marketers continuing to increase online advertising
MediaBuyerPlanner has the breakdown of the recent 2008 State of the Marketer report. Highlights include: Online advertising spend is expected grow at a rapid rate, with 90 percent of marketers saying they will continue to increase their direct online advertising budgets - and 15 percent saying they will “radically” increase online ...
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May 27, 2008
An opt-in mailing list: better results in the long run
In our office, the topic of email addresses, and our email mailing list comes up often. We used to maintain a very large email database. The database consisted of past clients for whom we had an email address. If we had your email address, you were added to our email ...
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May 22, 2008
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