Continue reading »]]> A recent survey by Opera [the most popular browser for mobile phones] reveals 60% of Americans use their phones to access social networking sites.  A quick peek at the top 10 accessed sites reveals some interesting trends: 

www.myspace.com

www.google.com

www.mocospace.com

www.yahoo.com

www.facebook.com

www.live.com

www.hi5.com

www.wikipedia.org

www.itsmy.com

www.ebay.com

If Americans are using their phone browser to access social networking sites at such a high rate, what should we be doing as a twenty-first century company to market to that generation and dynamic?  I know that I’m in the 60% that use their phone to access social networking sites.  In fact, I regularly access a significant portion of the top 10 sites through my phone.

With that in mind, we’ve created an online page for our company on Facebook.  We’ve got 17 fans of our company so far.  Some of which work for us, some of which are friends of various staff members, and some of whom are straight-up fans of our company.  The best part though is the majority of the individuals are from the younger generation that we strive so hard to reach in our marketing.

With Facebook, I’m working on ways to incorporate a regular post or update that would appeal to the fans of our company.  At first, I thought posting all our auctions and real estate listings would be effective.  But, I’m rethinking that idea, and am currently leaning towards more of an interactive, laid back approach to posting auctions and real estate listings.  Until I completely work thought the interactive, laid back approach, we’ll continue to post all our auctions and real estate listings to facebook.

I am hoping as social networking continues to grow into the mainstream, we’ll see more and more interactions with our customers through online avenues.  The more we can engage and seek out our customers in a convenient forum to them, the more successful our company will be into the future.