Connecting via social networks

On May 20, 2008, in Auction, Technology, by John

A recent survey by Opera [the most popular browser for mobile phones] reveals 60% of Americans use their phones to access social networking sites.  A quick peek at the top 10 accessed sites reveals some interesting trends: 

  • www.myspace.com
  • www.google.com
  • www.mocospace.com
  • www.yahoo.com
  • www.facebook.com
  • www.live.com
  • www.hi5.com
  • www.wikipedia.org
  • www.itsmy.com
  • www.ebay.com
  • If Americans are using their phone browser to access social networking sites at such a high rate, what should we be doing as a twenty-first century company to market to that generation and dynamic?  I know that I’m in the 60% that use their phone to access social networking sites.  In fact, I regularly access a significant portion of the top 10 sites through my phone.

    With that in mind, we’ve created an online page for our company on Facebook.  We’ve got 17 fans of our company so far.  Some of which work for us, some of which are friends of various staff members, and some of whom are straight-up fans of our company.  The best part though is the majority of the individuals are from the younger generation that we strive so hard to reach in our marketing.

    With Facebook, I’m working on ways to incorporate a regular post or update that would appeal to the fans of our company.  At first, I thought posting all our auctions and real estate listings would be effective.  But, I’m rethinking that idea, and am currently leaning towards more of an interactive, laid back approach to posting auctions and real estate listings.  Until I completely work thought the interactive, laid back approach, we’ll continue to post all our auctions and real estate listings to facebook.

    I am hoping as social networking continues to grow into the mainstream, we’ll see more and more interactions with our customers through online avenues.  The more we can engage and seek out our customers in a convenient forum to them, the more successful our company will be into the future.

    2007 Traffic Analysis

    On January 7, 2008, in Random, by John

    Well, 2007 is in the books, and 2008 is off and running.  Today, I’ll take a quick look back at some of my more interesting posts, and stats from last year concerning this site.

    Popular Posts

    My three most popular posts were Truck Stop Dining, Redeye and Twins v. Hunter

    Truck Stop Dining was picked up by MNspeak as one of the local blogging sites of the day. As a result, a high amount of traffic cruised on over, and visited my site.  In fact, it spawned a sprawling conversation about truck stops on MNspeak.  It’s difficult for me to tell if any of the MNspeak readers have stuck around.  However, I’m hoping I gained some readers from this link.

    In Redeye, I seemed to strike a nerve about traveling, and needing to suck it up.  Not only does this post have the most comments of any post, it also has the most number of unique commenters.  Needless to say, it was a fun conversation that got people talking.

    Twins v. Hunter contained my comments on Torii Hunter signing with the Angels for 5 years and $90 million.  At the time, I thought it was a good move on the part of Bill Smith.  Today, I still hold that opinion.  However, it’s becoming more crucial, two months later, that Smith address the gaping hole in centerfield.

    Popular Traffic Sources

    My three most popular traffic sources were Google, direct visitors and MNspeak.  In 2007, Google accounted for about 30% of my visitors, direct visitors accounted for 28%, and MNspeak accounted for 15% of my visitors.  The remaining 27% came from a variety of other sources.

    Popular Search Term

    Often, search terms used to reach a site from a search engine can be entertaining to look at it.  In my case, that’s not true.  The top three keywords used in searches to reach my site were variations of my name: john d schultz or john schultz. 

    Popular Locations

    In 2007, I had visitors from 14 different countries or territories.  The only country with repeat visitors was the United States.  Within the United States, Minnesota, unknown, and California are the top states.  I wish I knew more about the unknown state, as they’re among my most loyal readers.  But, I don’t.  I do know my United States visitors viewed 2.55 pages/visit, spent an average of 4:24 on my site, 51% of the time were new visitors, and 63% of the time never left the page they came in on.

    Total Traffic

    As you might imagine, my site does not get a ton of traffic.  From November 16, the launch date of the site, until the end of the year, I received 578 visits from 314 unique visitors who viewed 1,451 pages.  On a daily basis that breaks down to 12.8 visits per day, from 7.0 unique visitors who viewed 32.2 pages.  As the year progressed, those numbers grew, and are continuing to grow in 2008.  In fact, 2008 shows, on a very small sample size, an increase of nearly 40% in traffic.  That seems like a big number.  However, when you consider we’re comparing the 2008 numbers to rather small 2007 numbers, it makes some sense.

    2008 and Beyond

    My goal is to continue to post 5 or 6 times per week on a variety of topics.  As you saw last year, some of my favorite topics include sports, the economy, politics, random life updates, and a spattering of random musings.  I’m sure 2008 will be similar.  Look for the addition of commentary about auctions and the industry, and also for more political commentary – especially now that we’re in a presidential election year.  Other than that, I’m confident the traffic numbers will continue to grow and increase, as I continue to make regular posts.  In the end, popularity isn’t as important to me when compared to the importance of having the conversation.

    Here’s to a great 2008.

    Security Checkpoint Wait Times

    On December 8, 2007, in Random, by John

    As you know, I’m traveling tomorrow for work.  My flight leaves at 615am, and I wanted to determine the wait times at various security points to determine my arrival time at the airport.  I did a quick Google search and came across this handy Security Checkpoint Wait Times from the TSA.

    It’s a very handy tool.  You provide it with the state you’re departing from, the airport you’re departing from, the day of the week you’re flying and the time your flight departs.  It then provides a snapshot of average wait times at the security checkpoints during that time period.  It is very handy for determining when to arrive at the airport.