When both sides think the other has the advantage

Why I suspect simulcast can weaken bidder trust.

September 21, 2026 · 3 min · John Schultz

Selling alcohol at auction in Nebraska: What we learned

Nebraska's auction-house permit covers qualifying alcohol sales. Our experience explains inventory, approval, bidding, and pickup considerations.

September 17, 2026 · 5 min · John Schultz

The Full Circle Isn't the Ignition

Sixth grade taught tenacity. Senior year planted a teaching seed. Neither is why I still teach. The fuel is watching someone get it.

July 29, 2026 · 6 min · John Schultz

If an AI Can't Find Your Auctions, Neither Can the Buyers

The web went majority-machine in 2026, and the auction industry's squeezed middle won't be consolidated so much as made invisible, non-findable by the AI agents that now do the discovering.

June 24, 2026 · 8 min · John Schultz

The Report That Covers You

The marketing report proves we did our job. It doesn't answer the seller's actual question, and it lands too late to try.

June 13, 2026 · 7 min · John Schultz

The Shock Absorber Trap

Customer support is a trailing indicator of poor systems. When systems break, our instinct is to throw human shock absorbers at them, masking the pain rather than fixing the design.

June 2, 2026 · 6 min · John Schultz

Every fee structure has a misalignment baked in

Why no fee structure is self-policing, and how to design the override.

May 15, 2026 · 9 min · John Schultz

Durable Edges

Edges that hold while the surrounding craft cheapens. Four worked examples of what AI can't eat.

May 7, 2026 · 7 min · John Schultz

The Tool That Breaks You

What survives a leader's term isn't the institution they ran or the decisions they made. It's the example of someone who knew their lock-in mode and built the tool that broke it.

May 5, 2026 · 5 min · John Schultz

We Automated Our Entire Marketing Stack With a Single Skill

How one auction company replaced campaign-by-campaign marketing with a repeatable system.

April 12, 2026 · 7 min · John Schultz