If an AI Can't Find Your Auctions, Neither Can the Buyers
The web went majority-machine in 2026, and the auction industry's squeezed middle won't be consolidated so much as made invisible, non-findable by the AI agents that now do the discovering.
Essays
Long-form writing on leadership, decision-making, authenticity, and lessons from the auction industry.
The Report That Covers You
The marketing report proves we did our job. It doesn't answer the seller's actual question, and it lands too late to try.
The Shock Absorber Trap
Customer support is a trailing indicator of poor systems. When systems break, our instinct is to throw human shock absorbers at them, masking the pain rather than fixing the design.
Every fee structure has a misalignment baked in
Why no fee structure is self-policing, and how to design the override.
Durable Edges
Edges that hold while the surrounding craft cheapens. Four worked examples of what AI can't eat.
The Tool That Breaks You
What survives a leader's term isn't the institution they ran or the decisions they made. It's the example of someone who knew their lock-in mode and built the tool that broke it.
We Automated Our Entire Marketing Stack With a Single Skill
How one auction company replaced campaign-by-campaign marketing with a repeatable system.
The Person-System Trap
The auction industry is full of businesses where the person IS the system. Technology is making the mechanical parts of expertise portable. That's not the threat. The threat is how people respond to it.
Building Your Own Scoreboard
What happens when the system you built to understand how other people grow turns out to be about you?
How I Actually Use AI
Paper index cards, 500 markdown files, and an AI that earns its seat every morning.