I speak at state and national auction industry conferences and teach at auction schools on AI adoption, technology strategy, marketing, leadership, and ethics. My sessions are built for practitioners, not theorists. Live demos, real workflows, and actionable takeaways you can use the next day.

Topics

AI in the Auction Industry

How auctioneers can practically incorporate AI tools into their daily workflow. Covers the “Big 4” AI tools, the Symphony Effect (chaining tools together), and the CLEAR prompting framework. Formats range from 1-hour strategic briefings to 3-hour deep dives with hands-on exercises.

Ethics & AI

Navigating the ethical questions that come with AI adoption in a relationship-driven industry. Where’s the line between efficiency and authenticity? What do your clients need to know?

Digital Marketing & Analytics

Getting real answers from Google Analytics and Search Console without drowning in dashboards. Which marketing channels actually drive bidder registrations, where buyers drop off before signing up, and a 5-minute weekly routine to make data review a habit.

Leadership & Decision-Making

Lessons from running a national trade association and building an auction company. Focuses on practical frameworks for small, high-trust organizations.

Recent Engagements

DateEventTopicFormat
Apr 2026NAA Certified Auctioneers Institute (CAI)Partnerships, Joint Ventures, and Referrals1.5 hr
Mar 2026NAA Certified Auctioneers Institute (CAI)Marketing & AI3.5 hr
Mar 2026Schrader Real Estate & Auction Annual MeetingUsing AI Within the Auction Industry75 min
Mar 2026World Wide College of AuctioneeringAuction Marketing: A Strategic ApproachHalf day
Feb 2026Weichert Realtors / H. Barry Smith Co.AI for Real Estate Agents1 hr
Feb 2026NAA Digital Marketing SummitData That Drives Decisions: Mastering Google Analytics & Search Console1 hr
Feb 2026North Dakota Auctioneers Association ConferenceAI in the Auction Industry + Digital Marketing for AuctionsHalf day
Jan 2026Michigan Auctioneers Association ConferenceAI Unveiled: From Old School to New School3 hr
Jan 2026Wisconsin Auctioneers Association ConferenceAI Unveiled + Ethics & AI2 hr + 1 hr
Jan 2026Minnesota State Auctioneers Association ConferenceThe 1-Hour AI Advantage1 hr

Book Me

If you’re looking for a speaker who can make technology feel accessible to a room full of auctioneers (or any traditional industry), I’d like to hear from you.

Email: john.schultz@grafeauction.com