I speak about AI adoption, leadership, decision-making, and technology strategy for traditional industries. I’m a Lead Instructor for the NAA’s Auction Marketing Management (AMM) program and taught the AI curriculum at the 2026 Certified Auctioneers Institute. My sessions are built for practitioners, not theorists. Live demos, real workflows, and takeaways you can use the next day.

Topics

AI Adoption for Traditional Industries

How to practically incorporate AI tools into daily operations without replacing the expertise that makes your business work. Covers the “Big 4” AI tools, the Symphony Effect (chaining tools together), and the CLEAR prompting framework. I’ve delivered this for auctioneers, real estate agents, and community leaders. Formats range from 1-hour strategic briefings to half-day workshops with hands-on exercises.

The Agentic Shift

What happens to your business when AI agents start making decisions on behalf of your customers? Marketing assumes someone sees the ad. Brand assumes someone recognizes the name. Every one of those assumptions breaks when the human leaves the loop. This talk traces the structural shift from systems where humans decide with technology’s help to systems where technology decides within human constraints.

Leadership & Decision-Making

Lessons from running a national trade association and building a technology-driven company in a traditional industry. Focuses on practical frameworks for small, high-trust organizations: when to systematize and when to stay human, how principles outperform predictions, and why the gap between knowing and doing is where most leadership fails.

Ethics & AI

Navigating the ethical questions that come with AI adoption in relationship-driven industries. Where’s the line between efficiency and authenticity? What do your clients need to know? What does trust look like when algorithms are making recommendations on your behalf?

Digital Marketing & Analytics

Getting real answers from your data without drowning in dashboards. Which marketing channels actually drive conversions, where prospects drop off before signing up, and a 5-minute weekly routine to make data review a habit. Built on Google Analytics and Search Console, applicable to any business with a website.

Teaching From the Middle of It

Why the person one step ahead in the fog teaches better than the expert who mapped the terrain from a helicopter. This talk is about proximity as a teaching credential, the gap between accumulating knowledge and applying it, and why the most honest form of education happens when you’re still figuring it out yourself. Built for educators, trainers, and anyone responsible for bringing a team up to speed.

Recent Engagements

Book Me

I’m available for conferences, corporate events, association meetings, auction schools, and private training sessions. Formats range from 1-hour keynotes to half-day workshops with hands-on exercises. If you’re looking for a speaker who can make technology feel accessible to a room full of practitioners, I’d like to hear from you.

john.schultz@grafeauction.com