Small Wrongness

The Observation Mel brought Chinese for lunch on August 19. I went to break the fortune cookie and it was kind of soggy. Bit into it anyway, then read the slip: “Let go of the past and embrace July’s opportunities.” The first card I wrote treated that as a miss. July was later until it wasn’t. The cookie certified the window closing. That was the joke I thought I had. ...

August 21, 2026 · 4 min · John Schultz

The Quit Test

The Observation David Senra asked Brad Jacobs how he differentiates A, B, and C players. Jacobs runs a mental exercise: picture the person in your office saying they’re done. Not a counteroffer conversation. Already moved. Orderly transition only because they respect you. Then feel the reaction. He walks the scale C to B to A. Restated in rank order: C (Jacobs): You shouldn’t smile. Nobody likes firing people. You postponed it. Now you don’t have to pay severance. Problem solved. Replace them. Get the courage to take them off the team right away next time. ...

August 10, 2026 · 3 min · John Schultz

Touch It Once

The Observation Touch it once. When something lands, finish it or triage it on the first touch. Do not pick it up, set it down half-handled, and pay the full re-entry cost later. Touching without deciding is how piles become careers. I learned that young. At sixteen, through business class and Business Professionals of America, I interviewed for an On the Job Training slot and got hired as a teller at Norwest Bank, the company that became Wells Fargo. Stillwater in May 1993. Through March 1998 I moved from that floor to the Norwest Center downtown Minneapolis (now Wells Fargo Center), then across the street to IDS as lead teller, then to sales and service supervisor with a second drive-up branch on Portland Avenue while they found a new supervisor. Somewhere in that stretch, leadership training put the line in my mouth: touch it once. ...

August 8, 2026 · 3 min · John Schultz

Crowds Install Reality

The Observation I was listening to Lex Fridman with Julia Shaw on the bystander effect, and the piece that stuck was simple: if you’re not first on the scene, you look at the other faces to figure out what this is. Calm faces mean “not an emergency.” Your calm becomes data for the next person who walks up. Lex’s point was that most people think they’d resist evil, or step up on a street when something bad is happening. Most people don’t. You have to simulate the hard act of resisting, or of intervening, because in the moment it’s not easy. ...

July 21, 2026 · 5 min · John Schultz

Same Mind, Same Blind Spots

Today I rebuilt the routing rules for my AI agents: which model handles mechanical work, which handles hard reasoning, which validates the output before I see it. The setup looked rigorous. Every substantial piece of work got checked by a validator agent running at high effort on my most capable model. The critique that stopped me: the validator was the same model as the thing it was checking. Same model, same characteristic errors. When the producer and the checker share a mind, the check confirms the work is consistent with itself. It can’t see the errors that mind is inclined to make, because it’s inclined to make them too. ...

July 3, 2026 · 2 min · John Schultz

Durable Edges

In August 2025 I wrote a thought card about structured data. The argument was simple. Treat your data as a long-lived asset that should be findable by any system, and you build infrastructure that compounds. The card said nothing about agents. I had no idea WebMCP was coming. Six months later, Google announced WebMCP and the agentic web, the standard protocol for AI agents to act on structured web data. A protocol I’d never heard of, designed for a use case I hadn’t predicted. And the platform I’d been building already fit it. Not because I saw the future. Because the principle didn’t depend on seeing the future. ...

May 7, 2026 · 7 min · John Schultz

The Tool That Breaks You

Most leaders don’t actually leave doctrine behind. They leave the way people remember them leading. Mission statements claim transparent, equitable, research-led, open. The qualities show up in the language. They rarely show up in the practice. The honest version of the legacy claim is smaller and harder. It’s not “I built a great system.” It’s “I knew the way my own thinking gets stuck, and I built a tool that breaks me out of it.” ...

May 5, 2026 · 5 min · John Schultz

Acquiring Capability vs. Hiring Headcount

I was working through the details of bringing a small team in-house. Purchase price, salaries, org chart, who reports to whom. Normal acquisition stuff. And I caught myself thinking about it like a hiring decision. How many people, at what cost, doing what work. But we weren’t hiring. We were acquiring. The distinction matters, and I think it matters more in the auction industry than most people realize. When you hire someone, you’re renting their skills for as long as they stay. The moment they leave, whatever wasn’t documented or embedded in a system walks out with them. That’s not cynical, it’s structural. I wrote about this a few weeks ago in a different context: the relationships someone builds on your platform become yours, but the person is always rented. Everyone is. ...

April 9, 2026 · 4 min · John Schultz

Memory Half-Life

The Idea This came up while fixing a bug where stale cached data was silently injecting garbage into every outbound email for a full day. The cache never questioned itself. It just kept serving bad data. Human memory has a built-in half-life for each memory. The things you use stay strong. The things you don’t fade. That’s not a bug, it’s what keeps the signal-to-noise ratio manageable. You naturally surface what’s relevant because relevance reinforces the memory. ...

March 28, 2026 · 3 min · John Schultz

Ships and Harbors

The Observation My cousin texted me this morning with a line I’ve heard before but landed differently today: “A ship in a harbor is safe, but that’s not what ships are for.” It’s attributed to John A. Shedd, published in 1928. One of those quotes that gets printed on coffee mugs and LinkedIn posts until you stop hearing it. But context matters. He didn’t send it as decoration. He sent it as a nudge. ...

March 12, 2026 · 2 min · John Schultz