Crowds Install Reality

The Observation I was listening to Lex Fridman with Julia Shaw on the bystander effect, and the piece that stuck was simple: if you’re not first on the scene, you look at the other faces to figure out what this is. Calm faces mean “not an emergency.” Your calm becomes data for the next person who walks up. Lex’s point was that most people think they’d resist evil, or step up on a street when something bad is happening. Most people don’t. You have to simulate the hard act of resisting, or of intervening, because in the moment it’s not easy. ...

July 21, 2026 · 5 min · John Schultz

What the Mongols Knew

What we forgot when we called ourselves civilized The largest contiguous empire in human history was built by people we call barbarians. Twenty-four million square kilometers. More land than Rome, more than Britain at its peak, more than any empire before or since. Built in a single generation by a man who started with nothing, no army, no wealth, no political connections. Just a mother who dug roots to keep him alive and a wife who told him to stop following and start leading. ...

January 21, 2026 · 7 min · John Schultz

History Rhymes

Why “we’ve seen this before” is the laziest thing you can say History doesn’t repeat itself. It rhymes. That’s not a cute saying. It’s the difference between someone who files a situation under “seen it” and moves on, versus someone who does the actual work of figuring out what’s the same, what’s different, and why it matters this time. Most people stop at the first version. It feels smart. It’s not. ...

September 22, 2025 · 4 min · John Schultz