Yeah, But That's Different
The Observation We require identity verification on the website: a picture of your ID and a selfie. A few customers a week call and say, there’s no way I’m giving you my ID. Almost always, the reason is identity theft. So I ask them, what do you think they do with that stolen identity? They target businesses that aren’t doing identity checks like we do. To that, they almost always go, “Oh, I’ve never thought about that side of it.” Almost selfishly, if you ask me. They’ve only ever pictured themselves as the victim, never the business that gets stuck with the bill. ...