Principles

In August 2025 I wrote a thought card about structured data. The argument was simple. Treat your data as a long-lived asset that should be findable by any system, and you build infrastructure that compounds. The card said nothing about agents. I had no idea WebMCP was coming. Six months later, Google announced WebMCP and the agentic web, the standard protocol for AI agents to act on structured web data. A protocol I’d never heard of, designed for a use case I hadn’t predicted. And the platform I’d been building already fit it. Not because I saw the future. Because the principle didn’t depend on seeing the future. ...

“I just don’t understand how people are asking for a 1% life without understanding it takes 1% sacrifice effort. You have to be a 1-percenter if you want a 1% outcome…” Gary Vaynerchuk, The GaryVee Audio Experience, “Starting a Business, Building Brand and Overcoming Doubt,” September 25, 2025 Heard this Vee bit yesterday and the word “sacrifice” kept rattling. Sacrifice is the word doing the work in the quote. A 1% life takes hours, but the hours are downstream of what you’re willing to do without. What you don’t get to have, who you don’t get to be, what you don’t get to chase. That’s the dimension the hustle genre keeps missing. 1-percenter mode has two faces: the things you add (hustle, grind, output) and the things you subtract (sacrifice). The genre talks endlessly about the first. Vee names the second. My read is sacrifice is the word that completes the picture, the thing left behind, not just the thing being added. ...

Most leaders don’t actually leave doctrine behind. They leave the way people remember them leading. Mission statements claim transparent, equitable, research-led, open. The qualities show up in the language. They rarely show up in the practice. The honest version of the legacy claim is smaller and harder. It’s not “I built a great system.” It’s “I knew the way my own thinking gets stuck, and I built a tool that breaks me out of it.” ...

I was working through the details of bringing a small team in-house. Purchase price, salaries, org chart, who reports to whom. Normal acquisition stuff. And I caught myself thinking about it like a hiring decision. How many people, at what cost, doing what work. But we weren’t hiring. We were acquiring. The distinction matters, and I think it matters more in the auction industry than most people realize. When you hire someone, you’re renting their skills for as long as they stay. The moment they leave, whatever wasn’t documented or embedded in a system walks out with them. That’s not cynical, it’s structural. I wrote about this a few weeks ago in a different context: the relationships someone builds on your platform become yours, but the person is always rented. Everyone is. ...

The Observation I’ve been keeping notes in this vault for two years. Hundreds of calls, meetings, emails, references, thought cards. All wiki-linked, all tagged, all searchable. I thought the value was in the search. Find the note, read the context, prepare for the call. Then we added community detection. A clustering algorithm that groups nodes by edge density. Nothing fancy. Runs in 50 milliseconds. And suddenly I could see that my vault has 32 natural communities. Association operations is one cluster. State chapters are another. Client work is a third. Thought cards live in their own world, almost entirely disconnected from the operational clusters where the ideas actually apply. ...

The Observation In January I stood in front of 100 auctioneers at a state convention and told them “AI assists. You decide.” Three hours of live demos, chaining tools together, a 7-day challenge. I showed them 200 hours of reclaimed marketing time. The room bought in. The closing line about the train leaving the station landed. In February I started one-on-one coaching with a colleague, walking her through the same tools at a slower pace. In March I did it again for 20 community leaders on a Zoom call. And now I’m building a 3.5-hour continuing education course that’s basically the same material refined a fourth time. ...

I told someone last week that his business couldn’t survive him. He’d called to pick my brain. Decades in the auction industry, multiple divisions, good revenue. But every decision in the company routed through him. Sales, operations, finance, client relationships. He’d spent his career being the best person on the microphone, and the rest of the business just happened around that skill. There were no documented processes. No decision-making frameworks anyone else could follow. If his potential successor took over tomorrow, they’d fail. Not because they’re incapable, but because the architecture underneath was never built for anyone else to run. ...

Dave Plummer is a retired Microsoft engineer. He created Windows Task Manager, ported Space Cadet Pinball to Windows, built the ZIP folder support, and wrote the Windows activation system for XP. He’s been coding since the TRS-80 days. Dropped out of high school. Worked at 7-Eleven. Went back to school, cold-emailed his way into Microsoft from Saskatchewan, and stayed for years building tools that billions of people still use daily. He now runs a YouTube channel called Dave’s Garage. Lex Fridman had him on episode #479, and four things from their conversation stuck with me. ...

The Observation My cousin texted me this morning with a line I’ve heard before but landed differently today: “A ship in a harbor is safe, but that’s not what ships are for.” It’s attributed to John A. Shedd, published in 1928. One of those quotes that gets printed on coffee mugs and LinkedIn posts until you stop hearing it. But context matters. He didn’t send it as decoration. He sent it as a nudge. ...

I’ve been writing thought cards for the past year. Short pieces, usually a page or two, where I try to capture a principle at the moment it forms. I started because I wanted to remember what I was learning. I didn’t realize I was building something. Over the last few months, a pattern kept surfacing. Every card I wrote about how principles form, how conviction develops, how people actually grow, connected to the next one. Not because I planned it, but because the same current kept pulling me back. Looking at them now, they trace an arc I didn’t see while I was inside it. ...