Scaling

Building better markets instead of chasing perfect prices Let’s talk about something every auctioneer thinks about: Are we actually finding true market value? I had an interesting conversation recently with a colleague about whether auctions reveal what something’s really worth. Sure, they can. But here’s what bothers me. We’re calling it “true market value” when maybe 5–10% of potential buyers ever see our marketing. How’s that the true value? This isn’t just theory. It creates real problems. ...