Small Wrongness

Small wrongness is what makes already-true words land. The same sentence is three events: slip, crisp cookie, soggy cookie.

August 21, 2026 · 4 min · John Schultz

The Quit Test

Rank people by your gut reaction if they quit. Terror is A. Manageable loss is B. Relief you postponed a firing is C. Build the team from that light.

August 10, 2026 · 3 min · John Schultz

Touch It Once

"Touch it once" is not a clean-desk poster. Finish or triage on first contact. Re-touching is the tax, and the bank floor made that obvious.

August 8, 2026 · 3 min · John Schultz

The Note Is Not the Point

Atomic notes train attention; the archive is a side effect. One idea, source, why it mattered, then review so the pile pays interest.

August 2, 2026 · 5 min · John Schultz

Shared Thinking, One Voice

Co-think with someone, fuse your research into the work, then write and speak as a voice larger than you: client, members, brand.

July 31, 2026 · 4 min · John Schultz

What Stuck When the Chair Ended

When the title leaves, you do not get a clean summary of your term. You get residue: what people still say and what they remember when the seats are empty.

July 24, 2026 · 5 min · John Schultz

Terms clear is not experience clear

The invoice can be right and the day still wrong. Treat terms and experience as two jobs, or you rewrite the deal in the apology.

July 22, 2026 · 5 min · John Schultz

Crowds Install Reality

Public crowds don't just react to a situation. They install what the situation is. Bystander calm freezes help. Auction bidding ratifies that something is exchangeable property.

July 21, 2026 · 5 min · John Schultz

The IAC Title Is Two Jobs

The IAC title is two jobs: sell on the block, and speak for the trade in the interview. Prelims decide who advances. The final scores a different mix. One judge is a vote, not the result.

July 20, 2026 · 5 min · John Schultz

The Machines Can Pay Now

Cloudflare just gave the machine web a cash register. The bifurcation is real and running toward agents. I know this lands on auctions, I can't yet see where.

July 6, 2026 · 3 min · John Schultz