Structure Reveals Strategy

When you make the structure of your relationships visible, the structure starts telling you where to invest. The map changes the territory.

April 7, 2026 · 3 min · John Schultz

Teaching What You're Still Learning

The most honest form of teaching happens when you're still fixing the thing you're teaching about. The gap between what you teach and what you've mastered isn't hypocrisy. It's the curriculum.

March 30, 2026 · 4 min · John Schultz

Memory Half-Life

Human memory decays by design, and that decay is a feature. Persistent memory systems miss this. A half-life model could bring the same advantage to AI memory without losing the safety nets.

March 28, 2026 · 3 min · John Schultz

The Movie That Matches the Outcome

Four product design convictions from Dave Plummer: customization as a confession, dropping niche features, defaulting for the user, and slot machines as dynamic rendering.

March 16, 2026 · 6 min · John Schultz

Ships and Harbors

The old proverb about ships and harbors, and what it means when someone in your family sends it unprompted.

March 12, 2026 · 2 min · John Schultz

Users Do the Scaling

Content companies provide the platform but users do the scaling, and the key variable is friction.

March 10, 2026 · 3 min · John Schultz

The Mom Test

If you can't explain your pricing, your UI, or your process so your mom could follow it, the problem isn't complexity. It's that you haven't decided what you're actually selling.

March 6, 2026 · 5 min · John Schultz

Five Levels of Agentic Commerce

Stripe's framework for how AI reshapes buying, defined by what the human stops doing at each level, from filling forms to never prompting at all.

February 24, 2026 · 3 min · John Schultz

Saturation Before Coalition

You can't share the aquifer until you've secured your own lake, because depth in your own niche is what makes coalition additive instead of dilutive.

February 23, 2026 · 3 min · John Schultz

Principles Over Predictions

You don't need to predict the future if your principles are sound, because good architectural decisions are robust across scenarios you didn't design for.

February 19, 2026 · 2 min · John Schultz